Cool Clubs has invested in the most current and complete technology at every step in the club-fitting and club-building process. For the golfer, this means your club on every shot is as precisely tuned to your unique swing dynamics as possible, delivering significantly improved on-course results.
A vital first step in fitting the golfer with the best performing clubs is a detailed understanding of the specifications of the current clubs—club loft, lie angle, length, shaft stiffness and swing weight. Each fitting bay has carefully calibrated equipment to capture clear baseline specs on your current clubs.
Our state-of-the-art Trackman™ launch monitor, using Doppler Radar technology, measures the exact 3-dimensional club movement and ball flight, and provides precise, detailed data on ball launch, ball flight and ball landing. With 20 different data points collected on each swing, you and our expert club fitters will build a complete understanding of your swing dynamics with your current clubs—club speed, ball spin, dynamic loft, attack angle as well as distance and direction metrics.
Over a decade in creation and with continual enhancements, our proprietary software evaluates your swing dynamics in relation to the performance of current clubs and shafts from all leading manufacturers. The software identifies the best alternatives from over 25,000 possible club/shaft combinations. Our expert club fitters interpret the data to make initial recommendations on clubs that maximize performance for your swing. No other fitting company can do this depth of analysis and evaluate your swing in relation to all major club and shaft manufacturers’equipment.
The advent of connection system technologies from many leading club and shaft manufacturers, along with Cool Clubs’ own custom connecting system, allow us to attach any shaft to any club head. We collect the same data on your swing dynamics with each new club configuration. You and our club fitter will compare results and continue to fine-tune results with additional club head/shaft combinations. Compare this process to trying to identify the best clubs off-the-rack in a warehouse store.
Our new, expanded state-of-the-art custom club making workshop is fully equipped with leading-edge golf club building equipment. Our expert club makers craft each club by hand to the precise fitting specifications (far more exact than manufacturers’ stock clubs)—to the exact loft, lie angle, length, shaft stiffness and swing weight your swing needs to optimize on-course performance. The fastest way to a better game is having your clubs precisely matched to your swing dynamics.
Our innovative V1-8CAM laser putting studio (Tokyo studio only) incorporates military-based technology, motion analysis, and eight cameras to simultaneously record your stroke to measure alignment (face angle to target), length, loft, lie, path, rotation (how much face opens and closes), acceleration, spin, skid ratio and speed. Customers report dramatic improvement on the greens when the right club for their stroke is in their hands.
The finest technology at every step of the process is what makes Cool Clubs the world’s premier custom golf club fitting company. This advanced technology is no longer reserved just for touring pros. It has shown to deliver more dramatic results for amateurs, from beginners down to single digit handicaps.
With experienced fitters and the finest selection of club components, every club is as precisely tuned to your unique swing dynamics as possible, delivering significantly improved on-course results.