About Cool Clubs

About Cool Clubs

Cool Clubs is the largest independent club fitting organization in the world.

Cool Clubs started in the United States and is built upon over 20 years of fitting experience. Recognized as the World No.1 club fitter, Mark Timms founded Cool Clubs in 2007 in Scottsdale, Arizona.

We are brand neutral and offer thousands of combinations from numerous makers of clubs and shafts providing you with the broadest set of alternatives from which to select the optimum combination for your game. In the US, we serve some of the biggest names in professional golf, over 300 PGA and LPGA tour professionals and over 10,000 amateurs. In Japan, we have fit over 2,500 customers.

In 2011, Cool Clubs studios in Tokyo were the first ever established outside the United States.

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Why Cool Clubs

Swing Analysis

Used throughout the US PGA Tour to generate instant and actionable digital feedback on club delivery, launch, ball flight, and landing. Count on pure, precise, and reliable data that allows you to dissect and understand the DNA of any given swing.

Expert Advice

With over 20,000 shaft and head combinations independently assessed by Cool Clubs, we always deliver the best-performing clubs. Cool Clubs uses a state-or-the-art software to narrow down the optimal combination and identify the best clubs conducting trial runs with the customer.

Precise Measurement

A Unique Indicator of Shaft Flex

Specifications such as RSX of the same shafts manufacturer or model have individual differences. Cool Clubs uses the unique index ‘FM value’ to unify the differences between manufacturers and individual swing speed for perfect fitting.


S3 Machine

Cool Clubs utilizes the most advanced shaft testing technology of any custom club fitting company in the world. The Shaft Simulation System (S3) is a fully-automated, all-in-one shaft profiling machine. In a matter of minutes, the S3 provides Cool Clubs with the following shaft specs: Straightness | Consistency Profile | EI Profile | CPM Analysis | Torque

Find out more about Cool Clubs s3 Technology


Shaft PUREing Services

Even the most expensive golf shafts are not perfectly round or perfectly symmetrical in their construction. This causes an increase in shot dispersion or, in irons, inconsistent performance from club to club. With PURE® Shaft Alignment System we optimize the rotational position of the shaft vs. the club head for the optimal and most consistent performance.

Tour Pro Club Builders

At our new, expanded high-tech club making workshop in Scottsdale, our experienced club builders configure clubs to the finest tolerances in the industry. This ensures that every club is delivered to precise specifications and will provide the best on-course performance for your swing.

V1-8 CAM Putting Studio

Our high-tech laser V1 8CAM putter fitting studio will transform your performance on the greens. And our Custom Clubs Design Studio turns your short game clubs into precise scoring instruments with hand crafted materials, special grinds and innovative weighting techniques.

Why Cool Clubs

Improve from Tee to Green

With experienced fitters and the finest selection of club components, every club is as precisely tuned to your unique swing dynamics as possible, delivering significantly improved on-course results.

Schedule Your Fitting

It’s time to take your golf game to the next level. Contact us today to book your custom club fitting.

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