Why Cool Clubs
Cool Clubs is the world’s leading custom golf club fitting company. Golfers of all skill levels can play their best golf only when their clubs—from driver to putter—are matched to their unique swing characteristics.
Our 100% commitment is to ensure that every club in your bag is ideally fit to your swing, down to the finest tolerances in the industry.
Why Cool Clubs Is The Leading Custom Club Fitter
Complete TrackMan Launch Monitor® data, products from all major club and shaft manufacturers, and our proprietary software identify the clubs ideally suited to your swing.
Our custom club fitters have decades of experience and a deep understanding of how to identify the best club for each unique swing. Our state-of-the-art club-building workshop delivers every club, whether custom or standard manufacturer set, to exact specifications.
Our process gives you several options, from the best standard manufacturer’s club for your swing to the best custom shaft/head combination. No matter what your budget, CoolClubs will help you play your best golf!
The Cool Clubs Experience
Know which golf clubs perform best for your swing before you buy High-tech private club-fitting bays, indoor/outdoor fitting options and a 100% commitment to your satisfaction make CoolClubs the premier club fitter in the world.
Technology Driven Analysis Turns Club Fitting Into An Exact Science
Cool Clubs has invested in the most current and complete technology at every step in the club-fitting and club-building process. For the golfer, this means your club on every shot is as precisely tuned to your unique swing dynamics as possible, delivering significantly improved on-course results.
Complete Specs Collected On Your Current Clubs
A vital first step in fitting the golfer with the best performing clubs is a detailed understanding of the specifications of the current clubs—club loft, lie angle, length, shaft stiffness and swing weight. Each fitting bay has carefully calibrated equipment to capture clear baseline specs on your current clubs. For more detailed information about club specs, go to Your Club Specs & Why They Matter.
Total Data Collected On Your Swing Dynamics With Current Clubs
Our state-of-the-art Trackman™ launch monitor, using Doppler Radar technology, measures the exact 3-dimensional club movement and ball flight, and provides precise, detailed data on ball launch, ball flight and ball landing. With 20 different data points collected on each swing, you and our expert club fitters will build a complete understanding of your swing dynamics with your current clubs—club speed, ball spin, dynamic loft, attack angle as well as distance and direction metrics. For a more detailed understanding of what the launch monitor data means, go to Launch Monitor Data & What It Tells You.
Cool Clubs Proprietary Software Analysis
Over a decade in creation and with continual enhancements, our proprietary software evaluates your swing dynamics in relation to the performance of current clubs and shafts from all leading manufacturers. The software identifies the best alternatives from over 12,000 possible club/shaft combinations. Our expert club fitters interpret the data to make initial recommendations on clubs that maximize performance for your swing. No other fitting company can do this depth of analysis and evaluate your swing in relation to all major club and shaft manufacturers’ equipment.
Connection Systems Allow You To Test & Compare
The advent of connection system technologies from many leading club and shaft manufacturers, along with Cool Clubs’ own custom connecting system, allow us to attach any shaft to any club head. We collect the same data on your swing dynamics with each new club configuration. You and our club fitter will compare results and continue to fine-tune results with additional club head/shaft combinations. Compare this process to trying to identify the best clubs off-the-rack in a warehouse store.
Technology Lifts Custom Golf Club Building To An Exact Science
Our new, expanded state-of-the-art custom club making workshop in Scottsdale is fully equipped with leading-edge golf club building equipment. Our expert club makers craft each club by hand to the precise fitting specifications (far more exact than manufacturers’ stock clubs)—to the exact loft, lie angle, length, shaft stiffness and swing weight your swing needs to optimize on-course performance. The fastest way to a better game is having your clubs precisely matched to your swing dynamics.
Unmatched Putter-Fitting Technology
Our innovative V1-8CAM laser putting studio (Scottsdale, Dallas and San Francisco only) incorporates military-based technology, motion analysis, and eight cameras to simultaneously record your stroke to measure alignment (face angle to target), length, loft, lie, path, rotation (how much face opens and closes), acceleration, spin, skid ratio and speed. Customers report dramatic improvement on the greens when the right club for their stroke is in their hands.
The finest technology at every step of the process is what makes Cool Clubs the world’s premier custom golf club fitting company. This advanced technology is no longer reserved just for touring pros. It has shown to deliver more dramatic results for amateurs, from beginners down to single digit handicaps.
Unmatched Club-Fitting Expertise Delivers Precise Results
At Cool Clubs, our premier club fitting technology and unique level of expertise combine for the premium club-fitting experience in the industry.
Our Founder Has Led The Club-Fitting Industry For Over 20 Years
Mark Timms’ innovative and highly successful approach to custom golf club fitting results from working with over 100 touring pros, numerous teaching professionals, and thousands of amateurs of all skill levels. Mark has been intimately involved in developing the proprietary software that sets Cool Clubs apart and his attention to detail and commitment to customer satisfaction have earned him industry-wide respect.
Our Expert Club Fitters Have A Deep Understanding of Club/Swing Dynamics
Each of the professional golf club fitters at every Cool Clubs location is highly trained to understand the details of club and swing dynamics. Working in private fitting bays, they possess the unique ability to work with golfers of all skill levels to identify the club, shaft and set up (loft, lie angle, face angle) that deliver peak on-course performance for each golfer’s swing.
Our Custom Club Makers Carefully Craft Each Club To Complete Accuracy
At our new, expanded high-tech club making workshop in Scottsdale, our experienced club builders configure clubs to the finest tolerances in the industry. This ensures that every club is delivered to precise specifications and will provide the best on-course performance for your swing.
Cool Clubs team members are highly trained, experienced, and passionate about helping you play better golf. They are supported by the finest technology, custom club making systems and customer support systems in the industry. Our outstanding people and their unique expertise make the Cool Clubs experience the finest in the club-fitting industry.
Our Data-Driven Fitting Process Identifies The Best Club For Your Swing
At Cool Clubs, we let the data we capture about your swing and club dynamics identify the best clubs for your swing out of all leading brands on the market. Our proven, step-by-step process enables you to compare data and results with various club/shaft combinations until you and our expert club fitter identify the clubs that will provide the best on-course performance.
We offer the most current clubs and technology from all major manufacturers—Callaway, Taylor Made, Titleist, Ping, Cobra, Mizuno and more—as well as all major shaft manufacturers—Fujikura, Mitsubishi, Aerotech, Graphite Design, Accra, Nippon and more. Our proprietary software and data collection is 100% brand neutral—we let the data identify the best club configuration for your unique swing.
Club Fitting Helps You Know The Best Clubs For You Before You Buy
When you invest in golf equipment, you’ll be playing with the new clubs for years. So it’s important that they are configured to work with your swing. Only a data-driven club fitting that includes all major brands can ensure that your investment in new equipment will deliver the desired increase of distance, improved accuracy and lower scores.
With thousands of golf club offerings on the market—each with numerous variances in terms of shaft, lie angle, swing weight, etc—a club buying decision made without a brand-neutral custom club-fitting is just a guess.
Our Proven Club Fitting Process Delivers The Best Results
With over 20 years of leadership in the club fitting business, our Founder Mark Timms has established a proven process to identify and fit each golfer with the best equipment for their unique swing. Our customers tell us it is a fun, informative and valuable process. Cool Clubs’ expert club fitters follow the process below to ensure that every golfer can play their best golf.
|1||Record Detailed Specs On Current Clubs (length, loft, lie angle, shaft stiffness, swing weight)|
|2||Record complete launch monitor data (20 data points) using current club. This establishes a baseline of performance (swing data, club dynamics, launch data, landing data) to compare with new club configurations. The golfer will also learn a great deal about his swing speed, club path, launch angle and other metrics helpful to understanding how to play better golf.|
|3||Club fitter reviews club/shaft recommendations made by our proprietary software that identifies the most likely configurations to produce optimized results for your swing.|
|4||Club fitter “builds” the proposed clubs by connecting recommended shafts and club heads.|
|5||Record Complete Launch Monitor Data Using The New Club/Shaft Configurations.|
|6||Evaluate the data and compare results to golfer’s current club and to other new club configurations. Based on data, club fitter recommends and tests additional configurations to define the best performing clubs.|
|7||Club fitter evaluates all of the data captured and makes Good/Better/Best recommendations to provide a solution that fits every budget.|
|8||If golfer so decides, the club order is sent to our club-making workshop in Scottsdale where it is built to the exact specifications determined in the club fitting process to produce the best results.|
|9||After the new clubs are delivered, the golfer begins to play better golf.|
A Cool Clubs Fitting Just Makes Sense
You want to play better golf and you need equipment that will help you achieve that goal. A Cool Clubs fitting enables you to make a completely informed club-buying decision to ensure your clubs and your swing are matched for peak performance. It just makes sense to know you’re playing the best new technology out of all leading brands that are set up precisely to optimize performance for your unique swing.
OUR PRODUCT RANGE
Brand-Neutral Fittings From All Major Club & Shaft Manufacturers
Cool Clubs is the only club-fitting company that offers data-driven and brand-neutral fittings encompassing all major club and shaft manufacturers’ most current technology. Our job is to identify the best club and shaft combination for your swing, regardless of brand, so you can make the most informed buying decision and perform your best on the course.
At Cool Clubs, you can test club heads from Callaway, Titleist, Ping, Taylor Made, Cobra, Mizuno and many more. You’ll see the data that identifies which club delivers the best performance for your swing—club speed, ball speed, ball spin, launch angle, smash factor, carry distance, total distance, direction and many more.
And you can test these top brand club heads with different shafts from industry leaders—Fujikura, Accra, Mistubishi, Graphite Design, Aerotech and more—to determine which is best-suited to your swing. Our proprietary software identifies those club/shaft combinations, out of over 25,000 possible combinations, that are best suited to your swing dynamics.
Take The Guesswork Out Of Buying Golf Clubs
Since Cool Clubs enables you to collect clear performance data for your swing with all major club and shaft manufacturers, you no longer have to guess which of the thousands of club choices is best for you. You’ll know the exact loft, lie angle, face angle and stiffness of shaft suited to your swing. A club fitting enables you to make a completely informed buying decision and the best investment in increased distance, better accuracy, more consistency and lower scores for years to come.
When you buy your golf clubs at Cool Clubs, our club-makers carefully inspect each club and adjust it to the exact specifications defined in your fitting. Club manufacturers have wide variances in their standard sets, so we test each club and adjust it to your specs as needed before we deliver it.
Unmatched Service For The Finest Club-Fitting Experience
Cool Clubs offers discerning golfers the finest club fitting experience in the industry. At every step of the process, from setting an appointment to post-fitting follow up, our 100% commitment is on your comfort, satisfaction and improved play.
Personalized Attention From Trained Professionals
During your Cool Clubs fitting, you will receive the undivided attention of one of our highly trained and professional club fitters. Regardless of the golfer’s skill level, our fitter will help you understand your swing dynamics, the launch monitor data and what club configurations will deliver superior on-course performance.
Deluxe Private Fitting Bays For Distraction-Free Comfort
Club fitting is most often a new experience and can be a bit intimidating for some golfers. We’ve designed our fitting bays for privacy and comfort, and our fitters will put you at ease with a completely non-judgmental approach to helping you play better golf.
Specialty Club Fitting Services To Fine Tune Your Short Game
Our high-tech laser V1 8CAM putter fitting studio (Scottsdale, Dallas and San Francisco) will transform your performance on the greens. And our Custom Clubs Design Studio turns your short game clubs into precise scoring instruments with hand crafted materials, special grinds and innovative weighting techniques.
Post-Fitting Follow Up Ensures Complete Satisfaction
Our commitment is that you will play better golf, so we stay in touch following your fitting to make sure you’re seeing the results on the course.
When you include unmatched service with the finest technology, professional expertise and complete product range, it’s easy to see why Cool Clubs is the world’s leading custom club fitting company.
Call now to schedule a fitting at any of our locations so you can begin to hit it longer, hit it straighter and shoot lower scores. We look forward to seeing you soon!