CUSTOM CLUB FITTING
THE COOL CLUBS EXPERIENCE
Cool Clubs is the world’s leading custom golf club fitting company. Golfers of all skill levels can play their best golf only when their clubs—from driver to putter—are matched to their unique swing characteristics. Our 100% commitment is to ensure that every club in your bag is ideally fit to your swing, down to the finest tolerances in the industry.
WHY COOL CLUBS
Why Cool Clubs is the leading custom club fitter
Complete TrackMan Launch Monitor® data, products from all major club and shaft manufacturers, and our proprietary software identify the clubs ideally suited to your swing.
WHY CUSTOM FIT CLUBS
You are an avid golfer and, like us, you’ve grown to love this game and want to play better golf.
Then it makes sense to:
• Play the game with clubs precisely matched to your unique swing dynamics
• Know which golf clubs perform best for your swing before you buy
• Take advantage of state-of-the-art technology formerly available only to touring pros
With over 12,000 current club/shaft combinations from all major manufacturers tracked by our technology, a Cool Clubs custom golf club fitting can identify the precise club and shaft specs, from driver to putter, that are perfectly matched to your unique swing characteristics.
Professional golfers have long understood that how each club is configured can dramatically impact on-course performance. At Cool Clubs, we’ve seen that amateurs’ clubs are almost always poorly configured for their unique swing dynamics. This is why club fitting services benefit amateurs even more than professional golfers.
FOR ALL LEVELS
CUSTOM CLUB FITTING DELIVERS FINE-TUNED, PRECISION SCORING TOOLS
Professional golfers and skilled single digit handicap players know specifically what they want and need out of every club in the bag. Even small inconsistencies or errors in club configuration can have a significant impact on their ball-striking, scoring and competitiveness. These golfers have clubs that are close to optimum for their swing, but need them fine-tuned to shave those last couple of strokes off the scorecard.
At Cool Clubs, we’ve fit hundreds of Touring professionals and thousands of skilled low handicap players. Our expert club fitters have a deep understanding of the launch monitor data and how it can identify important incremental adjustments that produce improved on-course results. Our club builders carefully craft each club to the finest tolerances in the industry. The result is clubs that are as precisely tuned to a well-trained swing as possible.
The mid-handicap golfers (10-20 handicap) we see at Cool Clubs have generally mastered the basics of a solid all-around game. However, they are far from satisfied—they are motivated to continued improvement and to working toward a single digit handicap. A Cool Clubs custom club fitting gives them the best opportunity to achieve that goal and to a greater enjoyment of the game.
Mid-handicap golfers make consistent ball contact, but will have a few poorly hit shots each round that cost them. When we evaluate the configuration of their clubs during a fitting, we often find significant discrepancies that can explain some of these mis-hits or why one or two clubs don’t perform as consistently as the others in the bag.
While a professional or low handicap player may use club-fitting to shave a half-stroke a round off of their scores, we very often see mid-handicaps drop 3-5 strokes or more off of their average scores after a club fitting.
You don’t need to be a highly skilled golfer to enjoy this great game or to benefit from custom club fitting. At Cool Clubs, we fit clubs for 20+ handicap golfers every day and we see some of our best results from this skill level. Avid golfers with a passion for the game are thrilled to shoot their best rounds, whether that is in the 70′s, 80′s or 90′s.
A Cool Clubs custom club fitting for a 20+ handicap is focused on getting the most out of the given swing. For some just learning the game, this means making sure the shaft stiffness and club head settings are optimized for swing speed and club path. For seniors that were once lower handicaps but now have slower swing speeds, this means setting up clubs to provide more carry and taking advantage of new shaft technology to maximize distance.
Golf is a hard game for beginners. There is a lot to think about and a lot to learn. Although the beginning golfer’s swing dynamics have not yet been fully defined, important characteristics like swing speed and attack angle show themselves early in the process. A club fitting for beginning golfers is focused on providing a strong foundation on which they can build a rapidly improving game for greater enjoyment.
At our beginner club fittings we often discover they are playing with a mixed set of clubs that have been borrowed, inherited or purchased at a garage sale. With such disparate club configurations, it is much more difficult for the beginner to build a consistent swing pattern and see improving results. If you’re taking up golf and want to make it a highly enjoyable leisure activity for the rest of your life, then it makes sense to get started with golf equipment that gives you the best chance to succeed.
Women golfers at every skill level have essentially the same issues, and achieve the same results, as men when it comes to custom fitting clubs for their unique swing characteristics. Their goals are also the same—greater consistency, more distance, better accuracy and lower scores.
A Cool Clubs custom club fitting for women follows our proven data-driven process. Because each manufacturer offers a more limited selection of clubs designed for women golfers, a Cool Clubs fitting can be particularly valuable. Cool Clubs offers ladies clubs from all major club and shaft manufacturers, so our fitting process will identify the best clubs and shafts for your swing out of a much larger selection pool.
Our extensive club fitting experience for women golfers tells us that most ladies use clubs with shafts that are too soft for their swing speed, resulting in less consistent contact and more shots off-target. Women are benefiting greatly from the new technology of lightweight yet stable graphite shafts. These shafts allow for greater swing speeds and the resulting increased distance without sacrificing accuracy. Skilled women golfers with higher swing speeds take advantage of the same technology improvements as their male counterparts.
Custom club fitting for women carefully matches club head and shaft specifications to your unique swing dynamics. Each club is hand made in our high-tech workshop to the most exacting standards in the industry, giving you complete confidence that every club fit at Cool Clubs will optimize your on-course performance.
The simple fact of life is that as we get older, we begin to lose strength and flexibility. In golf, this translates to loss of club head speed, lower ball flights and loss of distance. It can be a very frustrating time for senior golfers as their handicap creeps steadily upward.
A Cool Clubs custom club fitting for seniors can turn back the clock and help keep that handicap where it belongs. We find that most seniors benefit from custom shafts that are lighter than stock shafts offered by manufacturers marketing products geared for higher swing speeds. The lighter weights lead to improved club speed through the ball and greater distance. In many cases, a slightly softer shaft also provides improved performance for seniors.
Lower swing speeds also result in lower ball launch angles. For long clubs, this translates into lower distances. For shorter clubs, this translates into less spin, less height, less ability to carry hazards and less ability to hold shots on the green close to the hole. By carefully studying launch monitor data, our expert club fitters and builders can adjust club head specifications to optimize ball launch angles for the senior golfer.
Seniors can maintain the quality of their game more easily as they age when swinging clubs precisely configured to optimize performance for your changing swing dynamics.
At Cool Clubs, we get excited about helping the next generation of players to love the game of golf and play it well. We believe it is vitally important for junior golfers to play with clubs that are custom fit to their unique physical make-up and swing characteristics. As junior golfers continue to grow and get stronger, their clubs need to be adjusted right along with them if they are to play their best golf. To make this easier, we discount our fitting session fees for Juniors up to age 17 by 50%.
Club fitting for junior golfers incorporates our same proven club fitting process. We make sure the length of the clubs are correct for the size of the golfer so they can learn proper swing fundamentals early in their golfing career. As the golfer grows in stature, the length of the clubs will need to grow right along with them.
The physical attributes of junior golfers—height, weight, strength—can change dramatically from year-to-year. Their swing speeds, lie angle, face angle and angle of attack will all change as this happens, so the clubs played need to be adjusted to account for these changes. Club changes and adjustments are needed more frequently for juniors than with adult golfers—that’s one reason we discount our fitting fees for juniors.
It doesn’t make sense to equip young juniors with more expensive custom shafts because they will grow out of clubs quickly. But it does make sense to buy the best stock clubs for their swing and adjust those clubs to their ideal specifications. A Cool Clubs fitting for juniors will identify the best clubs for the junior’s unique swing and we’ll configure them precisely to the settings identified in the fitting.
Custom fit clubs can make an important difference for highly skilled juniors playing competitive golf. Having better distance, accuracy and increased confidence with each club can help shave strokes off of scores.
Improve from Tee to Green
With experienced fitters and the finest selection of club components, every club is as precisely tuned to your unique swing dynamics as possible, delivering significantly improved on-course results.
Schedule Your Fitting
Call now to schedule a fitting at any of our locations so you can begin to hit it longer, hit it straighter and shoot lower scores. We look forward to seeing you soon!